Business Management Glossary
Web Page Glossary
This glossary contains words people can use in the business world, definitions in sentence case from Google Search, text-to-speech pronunciation models, images, translations to French, and authentic example sentences from the Lextutor Concordancer.
- Administrator
- noun
- A person legally appointed to manage and dispose of the estate of an intestate, deceased person, debtor, or other individual, or of an insolvent company.
- Example: The District Manager felt there was little support received from the Regional administrator and as a result was less than forthcoming with sales data that the she needed to perform her role effectively.
- en: Gestionnaire
- Brand Image
- noun
- The impression of a product held by real or potential consumers.
- Example: In order to make certain that the target market recognizes and understands the brand image and the serviced apartment product among all the competitors (such as Marriot Executive Lakeside Chalet, Taj Wellington Mews Luxury Residences, Grand Hyatt Residences), the Hockney Management Co. attempts to make emphasis on its distinctive and appealing characteristics to differentiate and position itself in the minds of target market (Cai & Hobson, 2004).
- en: Image de marque
- Business
- noun
- A project or undertaking, typically one that is difficult or requires effort.
- Example: The first method is to compare the financial ratios across historical time periods, such as 5 years to see how the business has developed, or regressed against itself.
- en: Entreprise
- Census
- noun
- An official count or survey of a population, typically recording various details of individuals.
- Example: In fact, the population census on the tree species is more widely practiced.
- en: Recensement
- Competition
- noun
- Rivalry between several people, several forces pursuing the same goal.
- Example: I then looked at the organisational analysis that could be used to compare the business to industry leaders and competition, and how other areas of the business can be monitored other than just finance.
- en: Concurrence
- Consumer
- noun
- A person who buys goods or services for their own use.
- Example: Other popular diversification schemes include selling produce straight to the consumer and entering agri-environment schemes both of which require some sort of direct marketing to the general public.
- en: Consommateur
- Direct marketing
- noun
- Refers to all communication actions consisting in broadcasting a personalized and inciting message to the attention of a target of individuals or companies. Its objective: to generate an immediate and directly measurable response.
- Example: A combination of the above two models, direct marketing and retail, can work best for Fabindia in the longer term.
- en: Marketing direct
- Distribution
- noun
- Set of operations and circuits that make a product available to buyers.
- Example: Companies were able to offer their goods and services much more widely throughout the EU, leading to a rapid growth in trade within the region, so the trade, distribution and developing barriers of our business within the EU have been greatly minimized and we have a considerably enlarged free trade environment to expand our new business areas.
- en: Distribution
- Macroeconomics
- noun
- The part of economics concerned with large-scale or general economic factors, such as interest rates and national productivity.
- Example: Economics is divided into two branches which are macroeconomics and microeconomics.
- en: Macroéconomie
- Management
- noun
- The conducting or supervising of something (such as a business) Business improved under the management of new owners.
- Example: That is why it is of high importance that I review my management strategy frequently and that it remains flexible in the mean time to allow for these alterations.
- en: Management/Gestion
- Market segmentation
- noun
- The segmentation of a market consists in cutting it analytically into homogeneous sub-markets.
- Example: It was also found that although market segmentation was more simple than multiple segmentation, it is crucial to appeal to the chosen segment in order to survive.
- en: Segmentation
- Marketing
- Noun
- The action or business of promoting and selling products or services, including market research and advertising.
- Example: Using TV as a medium for which to advertise they are reinforcing their marketing oriented practices by moving into mass media forms of advertising while still using forms of direct marketing to maintain existing customer relations.
- en: Commercialisation
- Marketing mix
- noun
- A combination of factors that can be controlled by a company to influence consumers to purchase its products.
- Example: Marketing mix consists of four major marketing tools; product, price, promotion and place.
- en: Marketing-mix
- Median
- noun
- Is the middle value in a list ordered from smallest to larges.
- Example: Numerically, half of the scores in a population will have values that are equal to or larger than the median and half will have values that are equal to or smaller than the median.
- en: Médiane
- Multichannel Marketing
- noun
- Multichannel marketing is the mixing of different distribution and promotion channels for marketing purposes.
- Example: Using multichannel marketing increases the chances of receiving feedback from a variety of customers on the overall performance.
- en: Marketing multicanal
- Niche
- noun
- A segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large.
- Example: The production of Wild Boar meat currently occupies a niche market, but as long this market is not flooded by more farmers diversifying into Wild Boar it should be sustainable.
- en: Niche
- Profit
- noun
- Increase in the assets one possesses, or improvement of situation which results from an activity.
- Example: Objective as a manager, I want to make my business as efficient as I possibly can in order to make a profit and create a sustainable future for myself and my staff.
- en: Profit
- Prospection
- noun
- The action of looking forward mentally; anticipation; consideration of the future; foresight, planning; an instance of this.
- Example: Prospecting carried out by direct marketing is perfect to make the customer favorable to the purchase and to making contact
- en: Prospection
- Target market
- noun
- A particular group of consumers at which a product or service is aimed.
- Example: It also suggests how companies would need to go about and the various tools to be used in order to attract the customers of the desired target market.
- en: Marché
- Telemarketing
- noun
- Telemarketing is the direct marketing of goods or services to potential customers over the telephone or the Internet.
- Example: Telemarketing is increasingly used by companies.
- en: Télémarketing
